Proven Results Backed by
Over 20 Years of Excellence

Coach Jeff Higuera is regarded as one of the nation’s top performance coaches, known for building scientifically backed programs and high-intensity training environments that consistently produce elite results. His athletes range from NFL, MLB, and NBA first-round draft picks to MLB All-Stars and World Series Champions, NFL Pro Bowlers and Super Bowl winners, NBA Champions, EuroLeague MVPs and Champions, as well as countless collegiate and high school All-Americans.

Jeff’s passion for performance began as an athlete himself. A former collegiate basketball player at the University of Northern Colorado, he earned his degree in Kinesiology and Exercise Science, combining his love for competition with a deep curiosity about the science and psychology of human performance.

With more than 25 years of experience, Jeff has served as an author, presenter, consultant, and entrepreneur, founding and leading multiple fitness and performance businesses. Today, he is the majority owner of Competitor Performance Academy, a premier training facility in Orlando, Florida, where he and his team develop athletes of all ages and levels.

Beyond the gym, Jeff works internationally with professional athletes, assembling world-class performance teams of specialists in medicine, physical therapy, nutrition, and sport psychology to support and elevate his clients.

Each day, Coach Jeff wakes up with a single mission: make someone better. Whether through training, education, leadership, or inspiration, his life and work remain fully dedicated to helping others reach their highest potential.

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Meet Coach Arman “AC” Canlas, MS, CSCS, CISSN, PES, FMS—a dedicated professional driven by his passion for basketball and a commitment to empowering athletes at every level. Coach AC began his journey as a personal trainer at Florida State University while earning his Bachelor's degree in Exercise Physiology.

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Although originally planning to pursue physical therapy, he chose a different path, relocating to Orlando in 2020 to earn a Master’s degree in Kinesiology from the University of Central Florida. It was during this time that he discovered his true calling: coaching. His expertise quickly expanded to include basketball and volleyball, working with athletes ranging from middle school standouts to professional competitors in a variety of sports.

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Specializing in vertical jump training and post-injury performance recovery, Coach AC combines his advanced knowledge of sports science and nutrition to help athletes achieve their peak potential. With a wealth of experience and certifications, he’s passionate about delivering personalized guidance to help every athlete succeed.

Meet Coach Andrew LeGrand. With a passion for sports performance that began at the age of 19, Coach Andrew has built a career dedicated to helping athletes of all levels reach their peak potential. While earning his degree in Sport and Exercise Science at the University of Central Florida (UCF), Coach Andrew honed his skills by training Division 1 athletes in football, track and field, softball, and rowing as a UCF Athletics Sports Performance intern.

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Certified as a Strength and Conditioning Specialist through the National Strength and Conditioning Association, Coach Andrew brings a wealth of knowledge and experience to his coaching. He works with a diverse range of individuals—from youth and professional athletes to adults with no prior training experience, reconstructed joints, and conditions like hypertension.

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Coach Andrew’s mission is simple: to help every member improve their physical health and achieve their unique performance goals.

Meet Coach Ally Prater, NASM CPT. Currently completing her Kinesiology degree at the University of Central Florida, Coach Ally discovered her passion for human biomechanics and athletic performance early on. She began her fitness journey by personal training and leading group exercise classes at the UCF Recreation & Wellness Center, where she found a deep fulfillment in helping individuals achieve their fitness goals.

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Dedicated to continuous learning, Coach Ally plans to further her expertise by obtaining her CSCS certification. Outside of coaching, she enjoys creating healthy recipes for others to try and loves spending time at the beach. Coach Ally’s enthusiasm for fitness and wellness is contagious, and she’s committed to helping you reach your full potential.

Coming Soon